Case studies are one of the most powerful pieces of marketing and sales materials you can have. Is there anything more powerful than a story explaining how you helped your clients through your products or services? If you have a great relationship with your clients, it should be relatively easy to create one - [...]
The Importance of Rest This weekend I had a very impromptu and very spontaneous weekend away with Mrs Lloyd. Literally, Thurday she said to me, 'we are going away, I have found somewhere and we have got a great deal". At first, I was a little annoyed. You may be aware that I [...]
Why we use Wordpress and Avada We are often asked why we choose Wordpress and the Avada template from ThemeIsle as our 'goto' website set up. The reasons are many but mainly it comes down to simplicity. "Simplicity? Really, I have heard that Wordpress is hard to use." I hear you say! [...]
3 Counties Expo - Guest speaker I am delighted to have been invited to speak at the 3 Counties Expo at their networking breakfast on 5th November 2019. I will be giving a topic taster covering some of the fundamentals for Exhibition Mastery including: How to ‘view’ your stand Stand do’s [...]
"What can I do for you to make you better at what you do?" It's a good question and one that should always be asked. Especially if you have hired for their skills and experience in their given role. However, (there's always a however), when you ask the question, be prepared for the answers! [...]
Straight Spaghetti - Does the Tail Wag the Dog? There is a risk when you are looking at improving your business, making efficiencies, you automatically look at technology to ‘make your business better’. Without a doubt, technology can be used to make you work more efficiently. When done right, it does! However, you can end up [...]
Making the most of an exhibition visit Exhibitions provide some great information, inspirational speakers and interesting exhibiting companies providing great goods and services. With all that is on offer, how do you, as a delegate, get the best out of your day(s) as a visitor at an exhibition. 1 - Decide First and foremost, make [...]
The biggest mistake an exhibitor can make Whenever I am at an exhibition, whether I am supporting a client or there for myself, I always have a look around. I am looking for specific 'things' when I do. Any intel that will help my client (of course) The level of professionalism and the display (or [...]
One of the secrets to having a successful exhibition, is to be memorable. Being memorable is the most effective way to prepare your contacts for a more useful follow up. How can you be more memorable without resorting to gimmickry or foolishness? In the ‘olden days’, exhibitors would resort to gimmickry and glamour to be [...]
I try to be a good and pleasant person. I don't always succeed but I do try because I firmly believe that you never know when something will come back to bite you! Either in a good way or a bad one! Just to set some context, this post is a little 'out there' but [...]
