Case studies are one of the most powerful pieces of marketing and sales materials you can have. Is there anything more powerful than a story explaining how you helped your clients through your products or services?
If you have a great relationship with your clients, it should be relatively easy to create one – yet so many don’t. Yes it does involve some work but the benefits can far outweigh the effort.
This article on How to write a case study to promote your business by Will Stevens from Go Daddy is a highly informative piece about how to go about creating case studies.
It’s well worth a read.