What makes a good Stand Hand? Good Stand Hands are worth their weight in gold. Especially if exhibitions and trade shows are a key element of your business development strategy. You know a good stand hand when you see one. Their ability to engage with [...]
Networking Exhibitions - Are they worth it? Absolutely yes! Us 'exhibitionists' all know about the big shows - you know the ones at the NEC or Olympia or other such large venue. These large events require planning, quite deep pockets but can 'feel' unreachable to the smaller, newer, growing company. These [...]
The biggest mistake an exhibitor can make Whenever I am at an exhibition, whether I am supporting a client or there for myself, I always have a look around. I am looking for specific 'things' when I do. Any intel that will help my client (of course) The level of professionalism and the display (or [...]
One of the secrets to having a successful exhibition, is to be memorable. Being memorable is the most effective way to prepare your contacts for a more useful follow up. How can you be more memorable without resorting to gimmickry or foolishness? In the ‘olden days’, exhibitors would resort to gimmickry and glamour to be [...]
