New to exhibitions
So you are just about to start out on your exhibition journey. Lets get some real truths down first shall we?
You are going to spend more than you think.
The stand will cost more than you plan.
You won’t account for the hidden cost
Your focus will be on the physical elements of the exhibition stand. Not the people cost or the hidden costs of the exhibition.
It’s a good assumption, in that case, to state that you haven’t thought about the people investment you will need to make so that your exhibition is the best you can.
Sorry – but its true. In your head , right now you have a figure, but you haven’t figured on the extras that will pop up.
If you are new to the ‘exhibition game’, you want to get the best return on what you can.