Exhibition Mastery for the
World of Learning
We want all exhibitors to the World of Learning to maximise their opportunities at this years exhibition. Exhibiting isn’t easy; it’s not just a case of turn up and hope for the best. Serious buyers attend the World of Learning. Preparation and planning is the key to every successful event.
We are delighted to partner with the World of Learning for 2019. We have been supporting our clients with their exhibitions for well over a decade as well as our specific experience with the World of Learning. We really enjoy exhibitions and consider them one of the best ways to boost you prospect and client list – when they are done right!
What is Exhibition Mastery?
Exhibition Mastery is a set of skills and approaches to ensure you get the most out of your exhibition investment.
We provide the foundation elements of exhibiting best practice for both stand staff and exhibition managers to prepare you for the World of Learning- such as:
– Making your stand busy
– Effective preparation
– Stand skills
– Follow up
And more.
Why do you need Exhibition Mastery?
As an exhibitor, you will have spent time effort and money on:
– The stand space
– Your physical stand (not forgetting the design cost)
– Your marketing collateral
– Logistics
– etc. etc.
All the physical stuff!
All this adds up to quite an expense.
But did you remember to think about the most important aspect of your stand? Your people?
Or have you just assumed that they will be alright?
Most organisations do too – In truth, they’re not.
Your people may be brilliant at what they do, and some of those skills are transferable but if you want to get the best return from your exhibition, then invest in your people so they have the skills necessary to qualify and engage with the shows visitors.